The best customers are the busy customers. Why? Simply because they’re the ones with productive companies, so they have sufficient money to pay you. They’re also the types who are active sufficient that they really require you. And they’re the types who are most likely to have ongoing function for you personally.
They’re also the types who are the easiest to maintain because you know exactly what you have to do to keep them. It’s simple – just make their life easier and save them as much time as possible and they’ll come back.
It may appear like a simple point, but it’ll make a large distinction to customers. I know simply because I’ve spoken to hundreds of clients and have constantly been told how busy they are.
Here’s what 3 customers had to say.
“The Finest Freelancer” –Emma, Editor
“The difference between the freelancer I never call again and the freelancer I call on month right after month has nothing to do with writing skill. The distinction is that the great freelancer gets carried out precisely what I need done without any hassle. If I can give her the job, forget about it, and know it’ll get done correct, it’ll usually go to her very first.”
“Make it Simple for Me” -Josef, Business Manager
“I contracted somebody to do an ad campaign a few months ago. They started emailing me pictures all the time. “What do you think of this for the ad?” “Could this function?” “Do you like this one?” “Hey, here’s one you’ll like.”
I don’t have time for these constant interruptions. I’m sort of glad they wanted my opinion, but do it right. Study and select a small selection of suitable types. Then send me those at the end of the week and ask for me to choose which one will function best. That would have been a good (and business-like) approach.”
“No Time to Waste” -George, Project Manager
“I work with some individuals who seem to think that the whole thing is fun and games. I sort of understand that to them it may be. They’re sitting at house and maybe time isn’t precious to them. But it’s to me.
I don’t have time for long phone calls. I do not have time to study long and detailed emails. I certainly do not have time to read lengthy emails where you describe how you approached the project and why you liked completing it. If it’s not on topic, I do not need to hear it. And if it’s on topic, it’s still finest to keep it short and to the point.”
Making it Easy for Customers
Producing a client’s existence easy is easy to do. All you need to do is remember that the client is busy each and every time you contact them and think about how you are able to make it easier for them. Here’s a good example for a freelancer who was asked to send a brief overview stating the angle and content of the article.
First Example of Brief to Customer
After lots of thought and study, I have decided that the angle of the article will focus on efficient ways of trading shares on a budget. I plan to cover 3 primary topics. These will be new floats, low-cost shares, and how you can decrease trading costs.
Second Example of Brief to Customer
Angle: Trading Shares on a Budget
Content:
– New floats
– Low-cost shares
– Reducing trading costs
Both examples communicate the same meaning. But the example with headings and bullets is a lot simpler to read. The busy customer can learn exactly what they have to know with little more than a glance. It also has a more professional and organized look and so creates a better impression of you.
And like a final added bonus, the simplest way for the client is also the easiest and quickest way for you personally. So, you win a small extra time and quite possibly a long-term client.
A Final Tip
Remember that if customers seem rushed, they probably are. If clients seem stressed, they most likely are. Don’t think of it as a bad point – think of it like a excellent opportunity.
If you are able to be 1 of the people that makes life easier and takes away some from the stress, you’ve got yourself a customer that is most likely to pay you well and pay you often. And that’s what a productive freelancer needs to succeed.
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